Smartbox is multiway usage that can be carry like a bag where one does not need secondary material. Without any previous experience, it can easily be transformed into folded shape of box or bag to carry. It is a userfriendly package and a tool of publicity for a brand. Its flat surface makes it easy to contain necessary information and visuals. Stores owning this product, show their attitude towards sustainability and create awareness on the subject among customers which in turn creates a brand attitude.While in both form it is strong as a box, the product inside is protected from outside impact. Folded form of SmartBox is 15 times thinner than standard shoe box.