Client
Carrera Grande Brewing Company, Tucson, Arizona
Client information
Beer brewery and tasting room in Tucson, Arizona with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio and Mille Miglia.
Task
Create logo, stationary and brand guide
Logo & Brand Architecture
Logo architecture is inspired from 1950s. The most significant characteristics of that period are flat colors and simple details. Most of the logos and visual graphic belongs to that period has combined from black and one main color. Using the italic font for "Carrera Grande" emphasizes the speed related with car racing while "Brewing Company" part is giving the feeling of corporation
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