Aireverie

2014

Airport Lounge Branding

Client
INTERNI - Domus Academy
Competition task
Interni wants to open a VIP Lounge in the main airports around Milano and Rome; a small space to host design enthusiasts before they leave Italy. Guests will receive a Lounge Pass from design hotels, design shops, design companies and institutions. The Lounge will be a place for relaxing, having the last cappuccino before leaving, but also to meet new people with your same interests and to discover the novelties in the design market. It could also serve as a physical/digital shop: guests will be able to see something, book and pay it, and have it delivered at home.
Logo & Brand architecture
Plane(for airport), paper(for sketches), cloud(for dreamers) and sandglass(time) are the main structures for the logo. "aireverie" name is the combination of two word; air + reverie. Reverie means a state of being pleasantly lost in one's thoughts; a daydream.​​​​​​​

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